Silja Sihvo - CZ ZorgVinder Improvement

The Problem

Clients of health insurer CZ seeking mental health support were struggling to find suitable practitioners. The existing ZorgVinder platform was confusing, overly clinical, and hid crucial information, like clinic reviews and waiting times, behind frustrating dropdown menus.

The Solution

A complete UI/UX redesign of the ZorgVinder platform, transforming it into an empathetic, accessible, and intuitive guide. I redesigned the flow to help vulnerable users find the right care faster, with added support for urgent mental health problems.

01Discovery & User Research

Before designing anything, I needed to understand why the current platform was failing its users. I conducted competitor benchmarking and ran initial user tests on the existing CZ website.

What Users Told Us

Hidden Information: Users couldn't find clinic reviews because they were buried under collapsible dropdowns.
Confusing Search: The split filter for "Search by Care" vs. "Search by Name" caused immediate confusion.
Map Issues: The map was too zoomed out to be useful, and the default search radius (10km) overwhelmed users with irrelevant, distant results.

What The Client Needed

A CZ employee highlighted the rising demand for mental health care, especially ADHD and depression.
They stressed the need for up-to-date waiting times, support for international clients (language filters), and a chatbot for real-time guidance.

Conclusion of user research and CZ interview Research affinity map and competitor analysis

02 Ideation & Prototyping

After knowing more about what needed to be changed, I moved into Figma. My goal was to have users find help without needing to struggle with the UI.

Key Design Interventions

Global Search: Scrapped the confusing dual-search filters for one simple, intuitive search bar that carries over across pages.
Transparency: Pulled reviews, waiting times, and contract statuses out of hiding and placed them directly on the clinic cards.
Crisis Support: Added an immediate, highly visible Suicide Prevention/Crisis Hotline for urgent mental health needs.

CZ's information on clinics Before and after UI comparison

My design on clinic information Before and after UI comparison

03 User Testing & Iteration

A core part of this project was continuous testing. The final design wasn't just my initial concept — it was strictly shaped by multiple rounds of user feedback.

How Feedback Changed the Design

Imagery: Early testers noted that placeholder images (like an old man on a laptop) felt disconnected. I updated the photography to better reflect the actual target audience and included photos of the actual clinics to build trust.
Languages: Testers mentioned how the clinic card should showcase spoken languages as well.
Details: Many smaller changes like filter defaults and dropdown defaults were adjusted based on direct feedback.

Clinic information change after user testing Component iteration from v1 to final

04 Final Takeaways

This project reinforced that good UX isn't just about making things look modern, it's about empathy. By listening to how actual users navigated their stress and confusion, I was able to transform a frustrating search function into a more accessible tool for people who truly need it.

CZ was also very happy with the designs and the research and testing that my group did, which resulted in them saying it was the best out of the whole class.